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Iowa Ideas 2024
Guest Speakers & Keynotes
Iowa Ideas 2024 Keynotes
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Friday Keynote
Friday Morning Keynote, October 11, 2024Christina MoffattCertified Business Advisor • Entrepreneur • Consultant • Growth Strategist
About ChristinaIt was a battle to the end when Christina Moffatt appeared on The Food Network’s Cupcake Wars, living a live television experience that opened her up to both an entrepreneurial passion and facing a challenging personal journey.
Throughout her career, Moffatt has committed to a balance of her own success with offering support for entrepreneurs, with a focus on women and minority business owners. In addition to owning her business Crème Cupcake + Dessert, she served as the Regional Director for Mid Iowa SBDC, and the Director of Small Business Development for the Greater Des Moines Partnership.
A baker since she could hold a measuring spoon, Christina combined her culinary skills with her management and marketing experience to create a dessert and cocktail lounge which expanded from a home-operated bakery to a commercial kitchen in less than a year and a national leader in the baking industry within two years.
Before selling the Crème business in 2022, Christina and her team worked tirelessly to cater for celebrities and politicians, creating a strong team dynamic affectionately known as the Crème’ Crew. She currently is focusing on customer growth strategy in a Fortune 500 business in the financial industry with a special focus on the small to midsized businesses.
Moffatt is a graduate of DMACC, Iowa State University and University of Toledo Certified Business Advisor Program. Christina has been honored with several community leadership accolades, publications, and industry-focused award recognition for her business including DSM Top List for Best Bakery, Cityview’s Best Dessert, Sweet Equality Best Dessert, Runner up for the Iowa Mixology Competition and runner up on The Food Network’s Cupcake Wars. Throughout her journey, Christina continues to give her time and talent to several Iowa boards.
Christina’s true joy in life is her family. She is partner to Ryan Moffatt and their beautiful ten-year-old son Evan.
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Friday Morning KeynoteChristina MoffattCertified Business Advisor • Entrepreneur • Consultant • Growth Strategist
